SOPs, project management, and team structure.
What an agency operations manager does, when to hire one, how much to pay, and the costly mistakes most agency owners make with this role.
Real benchmark data from 300+ agencies on utilization, retention, margins, and revenue per employee - with the gaps agency owners never check.
What is a good agency utilization rate? Benchmarks by role and agency type, how to calculate it, and what's killing yours without you knowing.
How ad agencies with strong project management stay profitable, reduce scope creep, and keep clients longer.
How high-performing agencies build SOPs that stick - with the exact tools, color-coding systems, and AI workflows practitioners use right now.
How creative agencies structure their teams at every growth stage - from solo founder to 60+ people, with compensation data, pod models, and what kills flat structures.
The onboarding process I see agencies using every week is costing them clients. Here's what works, with real numbers from practitioners who've fixed it.
I see this every week - agencies running a client onboarding process that creates problems before work begins. Here is what keeps projects on track and clients retained.