Retainers, project fees, and value pricing.
Real benchmark data on agency rate cards: hourly rates, retainer pricing, role-based fees, and what operators charge to win and keep better clients.
Real benchmark rates, role-by-role pricing, and a step-by-step formula for building a creative agency rate card that holds up in client negotiations.
Benchmarks for your marketing agency rate card. Hourly rates, retainer ranges, and pricing models. Stop trading time for money or you'll cap your revenue at $5K/month.
Marketing agency owner salary data from 161 agency owners, Twitter operators, and real P&Ls. Job board estimates don't come from real P&Ls. Numbers.
Numbers behind agency pricing models - retainer benchmarks, the $3K poverty trap, quarterly vs monthly data, and what 10% of agencies figured out.
I see this every week - agency owners thinking they're at 30% profit. Numbers closer to 5-10% are the reality. Here's what the benchmarks say and how to fix it.
Marketing agency profit margins range from 5% to 72%. Here's what separates the high-margin shops from the ones barely breaking even.